Branding a business.

Posted by Bethany Matthews on

I've blogged on and off for years, I ran an online shop since 2014, but I've never created a brand, sure theres been logos, a vague colour scheme, but nothing to unite everything. Every business was separate, you could see the all the things I run, and have no clue it was me behind them all. Nothing that you could look at and instantly have an idea of where its from, or who its by, nothing to set it apart.

Now, because I do so many things (and I want to do so many more) I need to tie everything together, an umbrella under which all my creative ideas reside.

I love my main business, Dook Plook Designs, and didn't want to rebrand the shop, I do love the design, but I am also a tiny bit scared that a name change, a logo change, it might negatively effect my business. However I did want to  explore new ideas and find some way to incorporate everything together. I have an amazing loyal customer base that I'm not utilising, what if I created a brand, a centre point, so that my when my regular customers came back for their regular items, they'd see all my other ventures.

I knew it was going to be a mammoth job, combining three online shops, a blog, keeping up with orders, running a house, looking after the kids. This was going to be a huge task.

So I researched, and I researched hard.

Now, I don't know about you, but I tend to jump in head first and then work things out as I go along and hope I don't stumble into too many bumps on the road. Not this time. This time it was all planned out.

Do you know what you like?

Thats the first step, I'm pretty lucky, I know I like monochromatic palettes with pops of colour. I like things to be simple yet striking, bold, bright colours, though I am a little girly, I definitely prefer a more rock chic image and would choose leather and studs over pastel florals any day of the week!

Pintrest is your biggest friend here I scoured colour palettes, images that jumped out at me, styles I liked, quotes, anything that spoke to me. I pinned them to my new branding board, I pinned and pinned and pinned, but I never looked at the whole thing until a week later, and things became obvious to me.

Yellow was my key colour. It should have been clear to me, my favourite Kikki K planner, the way I alway lust after that chair in Ikea but it was only when it presented to me like that, I got it, and it felt right, I thought I'd go for Black / Greys, but actually I choose a really dark blue it complemented it more and wasn't as harsh.

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I then went on to create this, my ultimate brand board. The name, I had been playing around with for a while. I needed something to tie together Dook Plook Designs, Zombabes, Crafty Bee Rose, the soon to be The Banth Project and this new blog. My friend actually suggested Being Beth - Ask people for suggestions, my best ideas definitely came from others - and I loved it, everything I do makes me who I am, all these businesses help define me. It fit so well. I eventually went with Bethany Rose, just to make it even more personal.

The tag line actually came last - and was by far the hardest thing I had to do, after another chaotic day, I turned to this to relax and unwind, again it just felt right, I'm big fan of trusting your gut. Fonts selected, the simple one is my go to anyway, the elaborate one, complimented it well, there a thousands of free commercial fonts out there, its just a case of searching. My tip would be to look at capital A's F's S's and Z's I kept on finding so many fonts I loved, but then these four letters would ruin it for me, I'm actually still not a huge fan of the F in this font, but I think I can just about get away with never starting a title with F. Fingers crossed!

I bought the domain. I ordered business cards. I signed up to shopify and then the hard work began, the first two shops I transferred over in a day, the last, wow, I'm still doing it 6 months later, but every listing is being re done, this website is going to be done right from the start. No cutting corners, because actually that just makes more work in the long run.

This is the brand, this is who I am, or at least who I am striving to be. I feel I am ready to pour my heart and soul into something and this is it!

Introducing: Being Bethany Rose

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